When the value of the brand acquires great clarity, i.e. the degree to which a brand becomes understood and perceived by consumers, then automatically the use of the brand becomes a daily necessity. It is clear that meeting the functional and emotional needs of consumers offers a commercial advantage to a brand, transforming it into a behavioural habit.

Pengu applies all these parameters as the main axes of development of its corporate model, thus elevating the brand through essential values and not just as a tool for marketing or advertising purposes. The strong brand equity, therefore, rests on a strategic brand development, intertwined to the financial and croporate goals of the company.

Tech applications of this type are based on the way in which the public connects in its consciousness the use of the application with a contemporary and highly urban way of life, establishing the application as a necessary part of their daily life, in the same way that it has learned to use social media or apps like Amazon.